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Product Printing

Benefits of digital inkjet

  • Mass customisation​: digital printing allows cost effective production fro​m a single item to high volumes. As a result, brands have the freedom to localise, personalise and customise their products to drive highly-effective promotional campaigns. The process allows brands to conduct new product trials cost-effectively and to tailor production to meet consumer demand for greater choice.​​
  • Efficient production​: production efficiencies include minimal job set-up time and late stage differentiation which enables faster turnaround and shorter lead times. On-​the-fly changeover between different products with no minimum order requirement means production lines can handle any range of run lengths, providing ultimate production flexibility​.
  • Wide range of applications: digital inkjet printing enables the use of different ink types, including solvent-based, water-based, oil-based and UV curable inks. This ensures performance properties are matched to the broadest range of substrates and end uses, minimising the need for primers or protective varnishes.

Digital inkjet for product printing

Manufacturers have been printing directly onto their products for many years. Product printing is about decorating all types of product, printing directly to aluminium cans or glass bottles, printing difficult to mark medical implements, printing full colour logos and other functional graphics onto many different products from garden tools to the fascias of washing machines. Xaar company Engineered Printing Solutions (EPS) is a leader in this sector.

EPS provide both analogue and digital inkjet bespoke printing solutions to a wide variety of market sectors including promotional, packaging, medical, automotive, apparel, appliances, sports equipment and toys.


EPS began its operation with traditional analogue pad printing methods. Over the last ten years, using Xaar technology, the company has manufactured and serviced the growing demand for customers wanting to leverage digital inkjet for product printing because of the many advantages this technology offers.

A team of highly experienced technical engineers design and manufacture customised printing solutions such as automation, custom fixture design, bulk loading and unloading, robotic pick-and-place, and a variety of pre- and post-treatment options including corona treating, flaming, UV curing and infrared conveyor ovens.

  • Apparel
  • Appliances
  • Automotive industry
  • Medical equipment
  • Packaging
  • Promotional products
  • Sports equipment
  • Toys

Why Xaar Technology?

Industrial reliability

Xaar's printheads are designed to deliver maximum production uptime with minimum operator intervention which ensures high production output and a fast return on investment.

Maximum productivity

Xaar printheads achieve reliable and optimised digital print performance to maximise production uptime and throughput.

Outstanding print quality

The design of Xaar's printheads enables the use of a wide range of fluids and configuration options. This is complemented by Xaar’s systems components which are optimised for Xaar printheads and ensure simple and rapid integration.

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